The Banah Group Collaborates with ArkMalibu on Sale of Frontier Justice to Ambassador Enterprises

Frontier Justice Logo

ArkMalibu is pleased to announce that they have collaborated with The Banah Group to serve as financial advisors to Frontier Justice in its sale to Rooted Pursuits, a newly-formed affiliate of Ambassador Enterprises. Terms of the deal were not disclosed.

Frontier Justice is a premier experiential retail destination that provides fashion, firearms, education, and shooting range experiences in several locations throughout the Midwest. The company was founded by Mike and Bren Brown in 2015, who realized the marketplace needed a shooting sports retailer that was also approachable for women and families. Frontier Justice’s dedication to faith, family, and freedom changed the face of the firearms industry by educating a wider demographic on traditional American values.

“It has been an honor and a privilege to create five Frontier Justice stores across the Midwest,” commented Mike and Bren Brown. “We started Frontier Justice to spread faith, family, freedom, and traditional American values back into this great nation. We did what we set out to do while creating great memories and increased security for the communities we touch. It is exciting to look to the next chapter and where Ambassador and Rooted Pursuits will take these great values.”

About the acquisition process, Mike Brown said, “We are very grateful for those who represented us on this transaction. The team understood our values and found the right buyer who will continue to build on Frontier Justice’s foundation and values. Our representation was professional, caring and we were well-advised.”

Jonathan Harkless, President of The Banah Group, commented on representing the Browns and Frontier Justice in the transaction:

“It was an honor to serve Frontier Justice and the Browns. The values they have cultivated are critical to our country. The strong faith and family values permeate the company culture, creating an environment where the community can be influenced for good. There is an exciting future ahead for Frontier Justice and Rooted Pursuits.”

Peter Kubasek, Founder and CEO of ArkMalibu, also commented on the transaction:

“It was an honor and a privilege to work with Jonathan, Mike, and Bren on this transaction. Frontier Justice’s dedicated company values, quality management team, and top-notch reputation provide an excellent foundation for future growth with Rooted Pursuits.”

Mike and Bren Brown will continue to serve Frontier Justice as consultants.


About Frontier Justice

Headquartered in Lee’s Summit, MO, Frontier Justice is a premier destination for firearms and fashion. Faith, Family, and Freedom are the company’s core values which drive its commitment to providing the best selection of shooting sports products and boutique fashion and lifestyle items for families.

About The Banah Group

The Banah Group is a boutique strategic advisory firm based out of the Dallas/Fort Worth area, supporting a diverse portfolio of clients nationwide. Banah advises lower-middle-market companies and represents sellers in M&A transactions. Its depth of insight and understanding are combined with top-level professionalism and an understanding approach to the M&A process.

About ArkMalibu

ArkMalibu is one of the only Mergers & Acquisitions advisory firms that focuses exclusively on sell-side transactions for business owners throughout the United States and internationally. ArkMalibu serves its privately owned clients based on its conflict free market position, proprietary process, experience and creativity. ArkMalibu prides itself on guiding clients through unchartered M&A territory with experience, integrity, and confidentiality at every turn. ArkMalibu was named ACG Cincinnati Deal Maker of the Year in 2010 and 2018.